How Can I Use Webinars to Generate More Leads For My Business?
The term ‘webinar’ is short for ‘web based seminar’, and describes a seminar, meeting, lecture or workshop that is transmitted over the web. And just like their live counterparts (the traditional business seminar), they can be used to attract businesses or individuals who are interested in a particular topic.
They are a specific type of web conference. One-way web seminars with limited interaction between the presenter and the audience are sometimes referred to as webcasts.
Others are more interactive and will usually allow Q&A sessions to happen between the presenter and the audience.
In technical terms, a webinar will usually include the presenter using either over a standard phone line or VOIP (Internet telephone) to explain items that are displayed on screen.
Some of the Features Used in a Webinar Might Include:
- Slides – usually PowerPoint
- Video – often using a webcam
- Text chat
- Website tours and demonstrations
- Polls and surveys
They are also often recorded for later viewing or distribution.
How Can a Web Based Seminar Help Me Create More Leads for My Business?
Web based seminars are a great way of educating an audience. By educating your market you can do quite a few things:
- Show them how a product or service works – making them more likely to buy
- Demonstrate your own expertise by explaining a topic in a classroom style setting – this helps build your reputation as a trusted resource
- Fielding questions from prospective customers – allowing you to deliver answers to the questions that might otherwise prevent them from buying
- Put a personal face to your business and start building relationships with your potential customers in an interactive environment.
In short, online workshops can do all the things that traditional business seminars can do – but for a much larger audience and over a much bigger geographic territory. And for less out-of-pocket expense to you.
In purely practical terms, a online seminars will also provide you with an opportunity to gather prospective customer details from each ‘attendee’. This information can be used for later follow up – by email, through newsletter or even over the phone. Each of these prospects will now know a lot more about you and your business and so they can lead very quickly to new business.
As a final thought, because web seminars are usually recorded, you are also left with a very useful marketing tool that you can use on your website or on websites like YouTube to help attract more visitors – and prospects – to your website.
What Next?
We Do It For You: If you’d like help arranging your own webinar, Click here for more info about the lead generation services we provide
Do it yourself: For more lead generation ideas Download our free report
Return to lead generation techniques
Free Lead Generation Tactics E-Book