5 Simple Strategies to Get Your Business Found Online
seo reportIn Business, visibility is everything. In our latest lead generation report
We will show you a Step-by-Step method you can take to increase your visibility online.
The next step for you to take now! Is to tell us the email address to send you this Business resource and begin your *Journey to success*!
Email Name Then Don’t worry — your e-mail address is totally secure.
I promise to use it only to send you Lead Generation Tactics.
As a complementary service, when you subscribe to our monthly newsletter, you will receive
lead generation tips, business reports and marketing plans to help you generate more leads and market your business more effectively using simple proven strategies that get results.
Return to Top page Lead Generation Report
Back to Lead generation Home Page
Comments Off
Lead Generation Programs
Posted on October 7, 2009 by
How to Create a Reliable System That Pre-Sell And Follow-Up On Your Customers
Are you a business owner looking for ways to boost sales? Lead generation programs are a great way to get the most from your current advertising and marketing efforts- something any business can benefit from.
A structured lead generation program is made up of separate stages (that each contributes to your business goals). If you do it right it cannot only improve your bottom line, but it can also create opportunities for future growth.
Return On Investment
Long-term or short, lead generation systems have to earn their money. The very best lead programs should deliver high-quality leads at the lowest cost possible. Success isn’t, however, a simple matter of the upfront cost per lead. Several factors need to be considered, such as:
* What makes a qualified lead for your business?
* How long will a lead be useful to your business?
* How often will you need to seek out new leads?
* How much are you willing to pay per lead?
* What’s the lifetime value of a new customer for your business?
* What percentage of qualified leads do you expect to turn into customers?
The answers to these questions will help determine the structure and detail of your lead generation program.
So What Makes for Good Lead Generation Programs?
The Reach
First, any lead generation system should be able to reach a very specific type of potential customer or client. Reaching an audience of one million people may seem like a great opportunity for getting new leads but if that campaign only achieves a 1% response rate, you may be better off targeting an audience of just one hundred thousand where the rate of return could be 20% or higher.
By knowing how many prospects turn into customers, you can begin to estimate your likely return on investment from any lead generation initiative.
Follow Up
Of course, a quality lead program will also include the chance for you to follow-up. Once you reach out to your market and capture lead information, proper follow up can make or break your program. The program you choose for lead generation should begin with the end in mind. Your ultimate goal, which is to convert leads to sales, might require several steps.
How will your program address this?
The System
The key to a successful program is a great system. Systems can be replicated, can grow and are efficient. They also offer predictable results that can help you plan for the future and make improvements to your marketing. Your success will be determined by how well your chosen program creates a reliable step-by-step process for:
1. Targeting the right market
2. Capturing the right information
3. And following up at the right time and frequency
With more competition than ever before, you simply cannot afford to waste another dollar on the wrong system for getting new leads. High quality, converting leads are the lifeblood of any business operation – whether you are well established or a start-up.
To get those you need a system.
What Next?
* We do it for you: If you need help developing you lead generation system, click here for more info about the lead generation services we provide
* Do it yourself: For more lead generation ideas Download our free report
Return to Top page lead generation programs
Back to Lead Generation Home
Comments Off
Lead Generation Content
Posted on October 7, 2009 by
How Can A Great Content Help You Generate Leads For Your Business.
lead generation contentLead generation content is the most important, but most overlooked, part of a lead acquisition process. It’s easy for most businesses to focus on things like email marketing, advertising and buying leads. These can all be effective lead generation strategies but…
They all focus on outbound marketing – you taking your message out to prospective customers and clients. Lead generation content focuses on bringing business to you.
What is Lead Generation Content?
It is content in any form that is designed to educate or entertain and that encourages people to find you and engage with your business.
It can include:
* Website content
* Lead generation articles
* Webinars and webcasts
* Podcasts
* Whitepapers
The focus is on education or entertainment – rather than selling. When people search for products and services online they want information that they can use to help them make better decisions. Great content is that kind of information.
What are the Benefits of Lead Generation Content?
Creating great content has three main benefits for businesses:
1. It helps and encourages prospects to find you
2. It can encourage them to want further information (and provide their contact details)
3. It helps ‘pre-sell’ your prospects by demonstrating your expertise
Lead Generation Content: Helping Customers Find You
When someone searches online for a product or service, their first port of call is often the search engines. Search engines scan the Internet to find the most appropriate content – not advertising – to display in the search results. If you create content that is based on the kinds of questions and keywords that your prospective customers are searching for online, you will do better with the search engines and get found by more prospects.
We cover this in more detail in our free lead generation report on search engine optimization. In addition to the search engines, your content can also be displayed in directories, on other people’s websites and in social media – all encouraging people to check out your website and your business. You can use the same ideas to make your content work offline too.
Lead Generation Content: Encouraging Prospects to Take the Next Step
If you use your content effectively – and provide useful information – you encourage visitors to your website to want to find out more. As part of a smart lead generation strategy, you can use this as a way to ask your prospects to provide you with their contact details. For example, you could use a free report, a monthly newsletter or a special webinar to gather contact details. Once you start building this list of interested prospects, you can focus on lead management to help turn interest into buying.
Lead Generation Content: Positioning Yourself as a Trusted Resource
People are often confused by the amount of information and competing claims of different businesses. Ideally they want to do business with someone that they trust and have some kind of relationship with. You can use great content to demonstrate your expertise in your area and show how your business can help them achieve their goals. This helps make you a trusted resource in the eyes of your prospects and it’s only a short step from being a trusted resource to becoming a trusted supplier.
What Next?
* We Do It For You: If you’d like help using great content to market your business, click here for more info about the lead generation services we provide
* Do It Yourself: For more lead generation ideas Download our free report
Return from Lead generation Content Page to lead generation techniques
Comments Off
Private Consultancy
Posted on October 7, 2009 by
Advice And Assistance Tailored To Your Needs
If you don’t need us to develop your entire lead generation strategy for you, then we’ll be more than happy to lend our advice and expertise to your individual requirements on any of the following topics:
# Setting up an automated lead generation system – saving you time and resources
# Keyword and online marketing research – pointing you in the right direction
# Improving search engine performance through smart SEO
# Nurturing leads through sound content and communications strategies
# Driving traffic to your site through online advertising strategies
# Improving conversion rates to help you maximize your return on investment
# Generating leads in competitive markets like:
1. Mortgages
2. Insurance
3. MLM and network marketing
4. Sales
Whatever your needs we always start with a free, no-obligation consultation to find out a little more about your business and explain, in detail, how we can help.
To arrange your free consultation or request a custom quote:
Call me directly: 720-319-8321
Or Click Here to Contact Me
Comments Off
Use Lead Generation Articles To Attract Targeted Customers
Posted on October 7, 2009 by
Are you using lead generation articles? Should you be?
Using articles for lead generation can be a great way to attract new prospects and demonstrate your expertise at the same time. They are simply short informative articles written about a topic that your potential customers are interested in. Once you’ve written them they can be placed in various places online or even used offline. Either way, by giving away free information, you can encourage prospects to visit your website and request further information.
What Should You Write About?
Your lead generation articles should answer a specific problem that your customers might have. So, the best place to start is with them. The first thing you should do is some basic keyword research to find out what kinds of things your prospects are searching for online (get more information in our free special report). You will also want to have a basic understanding of the kinds of problems they are trying to solve. With those two pieces of information you can start to write a list of likely topics.
How Should You Write Your Articles
Lead generation articles should be simple and provide a real solution – they are not a sales pitch. You want to demonstrate that you understand the problem and can provide a solution. Start with a basic bullet point outline of what you want to say. Usually you will have an opening paragraph that explains the problem. Follow that with a simple list of the key points or best solutions. Each point in this list can become a subheading for your article. Use bullet points or numbered lists when appropriate for easier readability. Finally, you should close off your article with a simple concluding paragraph to sum up what you talked about.
Using a simple structure makes your articles easier to write, logical and easier to read or skim. Aim for about 500 words total and if you are writing for the web, make sure to include your key words and phrases. Use examples to help illustrate your points and keep the tone light but professional.
What Should You do With Your Articles Once They’re Done
There’s no point in writing articles for lead generation if you don’t promote them well. Writing articles takes time so the best bet is to try to use each article in a variety of ways to ensure you get the best results.
For example, you can:
* Place the article on your own website to help improve your performance in the search engines
* Find other website owners in your market (but not competing with you) who would like free content for their website in return for a link back to you
* Contact your local papers or trade magazines and do the same
* Submit your articles to directories like ezine articles
* Use them in your customer newsletter
* Highlight your articles by emailing contacts or using social media to point people towards them
Try to use each article in as many ways as possible to improve your results but remember to rewrite it slightly for each place that you want to use it. If you start with a good outline you can work from that and make the job of rewriting easier.
Summary
Informative articles can be a great way to generate leads, bring people to your website and show that you ‘know your stuff’ – but it is a long term strategy. Commit to writing regular articles, use a simple structure to help you and distribute them as widely as you can. If you do that over a period of time you will start to see real benefits.
What Next?
* We do it for you: If you’d like help writing and promoting your own lead generation articles, click here for more info about the lead generation services we provide
* Do it yourself: For more lead generation ideas Download our free report
Return to From Lead generation articles page to Low cost lead generation
Comments Off
How to Create Effective Lead Generation Ads
Posted on October 7, 2009 by
Creating effective lead generation ads is one of first and most important steps in any lead generation process. Of course, we all want plenty of eyeballs on our advertising and visitors to our websites, but those figures mean nothing to your business if you cannot convert them. Converting visitors to customers on any campaign is what generates income for the business.
So How Do You Create an Ad That Attracts Leads and Helps Convert Those Leads to Customers?
Advertising works when it speaks to the needs of the prospective customer. The good news is that there is a simple formula that you can use to make your advertising more effective.
AIDA: How to Create Good Sales Copy
To create good sales copy for your lead generation ads, you can follow this guide – AIDA – which stands for:
* A: Attention
* I: Interest
* D: Decision
* A: Action
Attention:
When writing your message, make sure the heading captures the attention of your target market. To appeal to your target audience, the heading has to be eye-catching, targeted and specific. Avoid jargon and marketing speak. Clearly state the specific benefit your audience will get from what you are offering.
Interest:
Once you have their attention, the next step is to keep them interested by giving more detail about the solution your product or service will provide. People want to know what’s in it for them. They don’t want to know why you think you’re so special. So, writing from the customers’ point of view, explain the following:
* Why they should buy from you and not your competition
* What makes your solution truly different
* Highlights of the benefits to them.
Desire:
Desire is emotion not logic. You covered the logical points in the Interest section above. Buying decisions are emotional too. Paint a picture for your customer of how their life or business will be better for having bought your product or service.
Action:
Get them to act! People don’t like making decisions. Making a decision is risky. This, of course, means your prospective customers need a little poke to get them moving – a reason to take the next step (and a clear picture of what that next step is). Create the sense of urgency, scarcity or savings. Now direct them to take the action you want them to (ex. buy now and save 40% off the total price).
Follow Up:
If you use the AIDA system to craft your marketing, you should be able to start generating leads – but remember, leads are not sales. Not everyone will buy from just seeing your first lead generation ad. You need to create a system that allows you to nurture the leads until they are ready.
With that in mind, your first line of marketing should encourage people to
(a) Buy if they’re ready or
(b) Find more info if they’re not. The ‘more info’ option is your chance to gather contact information for your list.
What Next?
* We do it for you: If you need help developing effective lead generation advertising, click here for more info about the lead generation services we provide
* Do it yourself: For more lead generation ideas Download our free report
Return from lead generation ads Page to lead generation tools
Comments Off
Insurance Lead Generation
Posted on October 7, 2009 by
Simple Ways of Generating Insurance Leads That Convert to Customers.
Insurance lead generation for most companies is a straightforward process. You start by buying leads or generating them yourself through advertising online and off. Then you start selling.
Simple!
For the consumer however, buying insurance is confusing, time consuming, and tedious. They are afraid to ask someone like you for more information because they believe it will lead to a sales pitch. That means that you don’t get as many leads as you would like. This is unfortunate, because you’re probably the one person most qualified to answer their questions and help them make an intelligent decision.
In short, if you want to place more customers, you need a way of generating insurance leads that sets you apart from the other insurance companies who are targeting those very same prospects. So how do you do that? How do you make yourself stand out?
Starting with the customer in mind, the best method of insurance lead generation is to make it easy for prospects to contact you and find the information they’re looking for – without fear of the dreaded hard sell.
Generating Insurance Leads
It might sound crazy but if you want to generate more insurance leads the smart thing is to…
… give your prospect the information they want, with no strings attached.
Providing content that answers your prospects queries will attract more prospects – the ones who are put off by the hoops that other agents make them jump through. Secondly it will make you a trusted resource that they will return to. Of course, you’ll also want to gather prospects’ contact details where possible. This is your permission to continue to market to them over time. To encourage prospects to give you this permission you’ll often need an incentive.
In your insurance lead generation process, the first step could be to create a special report that covers the key points your prospect should be aware about before buying your kind of insurance (life, auto, income disability, home, etc). The report should cover basic dos and don’ts and give him advice about what to expect when purchasing your insurance product. Then, at the end, you should include a simple way for them to get in touch.
Many times he will call you to finish what he set out to do – buy insurance. If not, you can still go back to route one and call them. Even if this does not lead to an immediate sale, you’ve started a relationship and are now one step ahead of your competitors.
Unsuccessful Leads – and What To Do With Them
Many prospects still don’t buy immediately, even if they need what you’re selling. Things happen. They get busy. Other life events take attention away from buying insurance. So what else should you do as part of your insurance lead generation process?
Simple. Follow up with them. By joining your mailing list the prospect has given you permission to keep in touch. You want to stay top-of-mind and ask for the sale as many times as needed until they become a client or ask you to stop contacting them. Depending on what contact information you have, you can stay in touch by phone, email, mail, or a combination of all three.
Ideally, you will automate this communication to save you time and allow you to focus on fresh leads as they come through. You’ll find by being consistent and communicating with lukewarm prospects over time, those that don’t buy now often buy in the future (or do other good things like refer business to you).
Another Insurance Lead Generation Tips to Increase Your Revenue
Now that you have a mailing list of prospects interested in insurance, you can cross-sell them other lines of insurance. For instance, if the first reason they contacted you was about information on Life Insurance, you can now offer information on purchasing Income Disability Insurance. Also, if you only focus on one line of insurance (for example, Business Owner Policies), you can partner up with another agent that specializes in a different line of insurance and split commissions.
One last point: Buying Insurance Leads and Using Them the Right Way
Leads are Time Sensitive but Long Term Contact Works
Many agents use the leads they buy poorly. They buy them and wait days to call the lead back. When asked why, many say that they were busy or at appointments when the leads were emailed to them. Don’t let these leads go stale.
Have an assistant or sub-agent call them back immediately. If too much time passes the prospect’s enthusiasm dies and their level of interest disappears, making a sale harder or impossible. Chances are they’ll also be contacted by other agents. If you don’t get a sale right away, remember to encourage them to join your mailing list (again using free info as an incentive). This can provide a long list of prospects to contact in future with new offers or simply keep in front of until they’re ready to buy.
What Next?
* We do it for you: If you need help developing leads for your insurance business, click here for more info about the lead generation services we provide
* Do it yourself: For more lead generation ideas Download our free report
Related Articles
Health And Life Insurance Lead Generation
Comments Off
Health Insurance Lead Generation and Life Insurance Lead Generation
Posted on October 7, 2009 by
How to Generate More Leads For Your Insurance Business by Building Trust
Health insurance lead generation or life insurance lead generation can be difficult. It’s a very competitive market and it’s difficult to distinguish your insurance products from those of your competitors. In some cases you’ll even be selling the exact same insurance products as your competitors. So how do you set yourself apart from the others and generate more insurance leads?
Setting Your Insurance Business Apart From the Rest
Actually, the answer is in the question. You need to set yourself apart TO generate leads. Let me explain. When someone is looking for health insurance or life insurance there will be no shortage of businesses and agents lining up to take their business. From the customer’s point of view it can be very confusing. They want to make sure that they get the best possible coverage at the best possible price.
You’re in a good position to advise them but they have no reason to listen to you over anyone else – to them it’s all just a sales pitch. They don’t know who you are. They don’t know what you know. You need to create trust.
Three Ways to Generate Trust and Develop More Leads
Trust is important in any business but in an industry where the customer is confused by contradictory claims and jargon, it’s essential. Trust is based on a relationship – either with you personally or your brand – but you don’t have the time to go out and build relationships with every single prospect individually. You’re still going to buy leads in. You’re still going to do all the things that you usually do. But, to generate more trust — trust that leads to leads — you should consider the following three ideas:
1. Content Builds Trust
People are confused. Ideally they want a simple, unbiased answer to their questions: what is the best coverage for me and what is the best price I can get that coverage for. To generate trust and build leads for your insurance business, you should look for ways to answer those questions, minus the sales pitch.
You could start with a few introductory articles on your website, covering general insurance topics. People searching for this information online are good prospects. Providing that information means that they will find you before they find your competitors – and trust you more because you’ve helped educate them.
2. Personality Builds Trust
People like doing business with other people – especially people they know. Again, it’s down to trust. There are plenty of opportunities to bring your own personality into how you market your business. You could start in your local market by being an active networker.
Online you should make sure that your website – and all marketing communications – display elements of your personality and include things like personal biographies, contact details and even photos. Finally, you can use any number of social networking tools to help build your personal profile online.
3. Borrow Someone Else’s Trust: Professional Associates and Customer Referrals
Referrals are great business because they come with an endorsement attached. Accountants, solicitors, financial planners or any other professional could well be able to refer business to you. When they do, your job is simply to uphold the trust they’ve put in you and do a good job for the client. Customers are also an excellent source of referrals in the same way.
However you choose to generate leads for your insurance business (health insurance, life insurance or any other kind of insurance), finding ways to build trust is an excellent way to set yourself apart from your competitors and encourage people come to you.
What Next?
* We do it for you: Need help with your health insurance lead generation? click here for more info about the lead generation services we provide
* Do it yourself: For more health insurance lead generation ideas, Download our free report
Return from health insurance lead generation to Insurance lead generation
Back to lead generation home from health insurance lead generation page
Comments Off
Free Lead Generation Strategies
Posted on October 7, 2009 by
Five Free Lead Generation Strategies
No budget? No problem.
Try these five free lead generation strategies on for size.
Free Lead Generation Strategy #1: SEO
SEO (search engine optimization) is the process of making the information on your website easy to find via the search engines and improving the position that it gets displayed.
You will find a great introduction to SEO in our free report. It covers five basic SEO techniques that every business should know:
1. Using the right keywords
2. Having a simple, logical site structure
3. Describing your pages
4. Having lots of quality content
5. Building links from other websites
Free Lead Generation Strategy #2: Articles
When people are in search of solutions to their problems, their first choice is normally not a company’s sales brochure. They want simple, informative and largely unbiased information. Writing articles on your industry – specifically how customers can solve common problems or improve the results they achieve – cannot only get you found, but also positions you as a trusted resource. Articles can be written for your own website, for popular 3rd party websites or for offline use like your local paper or industry trade magazine.
Free Lead Generation Strategy #3: Networking Events
Networking is a great way to build contacts, get yourself known and develop new leads. Attending networking events should be part of your ongoing free marketing strategy. The first tip for networking events is to make sure you network – there’s no point in standing in the corner talking to people you already know. Go with a goal in mind to meet certain kinds of people – they may be your customer type or they may be people who come into contact with your customer type. For example, if you target students then they are not likely to be at a networking event – but teachers from the local university might be. This could lead to their support with your project. Go with an open mind, a willingness to meet new people and plenty of business cards.
Free Lead Generation Strategy #4: Run a Workshop
People looking for solutions like information. However, written content is not always the best way to present certain information. Live events are also a great opportunity to meet people in person and include more of your personality in the information you deliver. Consider working with a community group, business groups like the Chamber of Commerce,or other businesses to help save costs and ensure a good turnout. Make it easy for attendees to opt in to receiving more information.
Free Lead Generation Strategy #5: Start a Referral Program
Referrals can come from satisfied clients and customers, professional and personal acquaintances and even arranged referral partners. Referrals are generally free but you need to put some time into increasing the chances that people will refer business to you:
* Create simple marketing materials that they can give away to others
* Reward those that do refer business to you
* Make sure you let everyone know that you do appreciate referrals
Generating leads for your business doesn’t have to be expensive. In fact, with a little thought you can create a great free leads program but you’ll still need to put the time in to make it work.
What Next?
We do it for you: If you need help choosing the right free lead generation strategies, click here for more info about the lead generation services we provide
Do it yourself: For more lead generation ideas Download our free report
Return to Top page Free lead generation
Back to Low Cost lead generation
Comments Off
Events Marketing
Posted on October 7, 2009 by
The Benefit of Using It as Part Of Your Marketing Strategy To Attract Customers
Events marketing is a great way to reach out to your clients and customers in a forum that is more personal than most ad campaigns.
What is Event Marketing?
Event marketing is a form of attraction marketing. Instead of forcing your customers to listen to sales pitch, you can appeal to them by creating a relaxed environment for them to interact and engage with your product or service. Events like trade shows give you a focused target market, qualified prospects and the ability to use visual, audio, written and live content to communicate. More than anything, they offer the perfect chance to develop leads.
How to Market at an Event
To market at an event, you need to set up a booth or table, that will allow you to demonstrate your business and talk to your prospect on a personal level. Costs vary widely from one event to the next but to make the best of your event marketing and promotions, it’s worth taking some time to consider how you will make your booth or table stand out from the rest, what information you will make available and what outcomes you would like to see.
Trade shows and the like are an opportunity for you to make and develop contacts and personal relationships. Deals are done at trade shows but if you focus on networking, lead generation and relationship building first, the sales tend to take care of themselves.
How Can Events Marketing Benefit Your Business
Apart from the obvious brand awareness benefits of exhibiting at a trade show, most businesses focus on developing leads for their sales process. Set up a simple system for collecting visitor information for planned future contact. Free information is often a useful incentive. Live events also provide you with a great opportunity to both demonstrate your product or service and let your prospective customers put faces to names.
People love doing business with people they know – there’s an element of reassurance. Live events can give you edge in this respect. Despite their cost, live events can prove an excellent vehicle for raising your profile, gaining valuable contacts and giving your prospects a chance to engage with you, your products and your business.
What Next?
* We do it for you: If you’d like help planning your next trade show or event, click here for more info about the lead generation services we provide
* Do it yourself: For more lead generation ideas Download our free report
Return from Events marketing Page to lead generation techniques
Back to Lead Generation Home