Five Simple Ways to Use Autoresponders to Convert More Leads to Sales
The best online lead generation systems are lead machines (i.e autoresponders). They help you sort through visitors to your website from potential buyers and general interest from real interest.
The first step in any online lead generation program is to get traffic to your website; the second is to gather information. The third step is where most businesses run into problems. If you’ve done the first parts well then you’re going to have a lot of inquiries, newsletter subscribers and other prospects to deal with.
Too many in fact.
Autoresponders are little software programs that send out pre-written emails at a set time or frequency. Using an automatic email follow program for your lead generation can help you handle the inquiries and still have time to do the work.
Here Are Five Quick Ideas For Using Autoresponders Effectively
1. Use Autoresponders to Notify and Inform
Let’s say that you have a ‘request a quote’ form on your website. It’s a great idea but website visitors can come at any time of the day or night – or on the weekends. You can use an autoresponder to reply to the quote request and let the prospect know when they will receive their quote back.You could also use it to point them in the right direction of other resources worth checking out – like testimonials and information sheets.
2. Run an Email Course By Autoreponder
If you sell services, then part of your job is to show prospects that you know what you’re talking about. A free training course could do just that and encourage them to hire you to deliver the detail. You could set up an autoresponder to deliver the course to each individual recipient at a fixed interval after they signed up. For example, they could get part one on the same day, part two 3 days later and the final part after a week.Spacing the e-course out will help the recipient digest the content more effectively and gives you a chance to start building a relationship with them through the content. In even simpler terms, they will be reminded about your business every few days (or weeks, or whatever).
3. Use an Autoresponder to Deliver a Specific Piece of Information
Say, for example, that you have a rate card or trade program that you don’t want to make available to the general public. You can use an autoresponder to deliver this information only to people who provide their contact details. You’ll be able to follow up over the phone or use an autoreponder to do that, as described below.
4. Use an Autoresponder to Do Lead Management and Follow Up
Once someone has requested information from you (or registered for a free trial or similar), your job becomes about moving them from a state of ‘general interest’ to ready to buy. If you’re dealing with a lot of potential leads or simply don’t have the time to follow up with everyone of them individually, an autoresponder can be used to deliver a set series of messages and content designed to move them towards a purchase.This could include an initial email to ensure they received everything you sent them, a second to suggest a particular feature or resource they might like, another to ask for feedback and so on. The more likely prospects are the ones that will continue to respond.
5. Use an Autoresponder to Deliver an Evergreen Newsletter
An evergreen newsletter is one that is not time sensitive and therefore always relevant. For example, if you create regular informative lead generation content or blog content, then you could create newsletters based on general themes. Each themed newsletter would point out blog posts, articles and resources relevant to that theme. An autoresponder would then deliver each one in turn, say at monthly intervals, and help you get the most from your existing content.
Autoresponders can be extremely flexible and effective lead generation tools – all you need is the software and a little imagination (or experience).
What Next?
- We Do It For You: If you’d like the benefit of our experience with autoresponders, click here for more info about the lead generation services we provide
- Do It Yourself: For more lead generation ideas Download our free report
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